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Why Shopify Keeps Coming Up in Our Conversations Lately

Published July 10, 2025
IN PARTNERSHIP WITH SHOPIFY
A person wearing a light purple button-up shirt handing a white shopping bag with the logo "ellye" to another person wearing a blue crocheted top, in a store with a pink background and a marble countertop with a payment terminal on it.

We’ve been noticing a theme: creators, friends, and founders quietly building something—and then finally putting it out into the world. Not a big launch. Not a VC-backed moment. Just: here’s my store, it’s live, take a look.

In almost every case? It’s powered by Shopify.

It makes sense. If you’re making anything—prints, playlists, pickles—Shopify removes the friction. No coding, no complicated setup. You can get a store live in a weekend. Sell a single product. Test an idea. Share a link in your bio and see if it resonates.

And for people who are almost ready—but not quite—there’s a little extra nudge right now: 3 days free, then 3 months for $1/month. Enough time to get something real up and running without pressure.

 

The Storefront as a New Moodboard

What we love most: your Shopify site becomes an extension of your taste. It’s not just about selling—it’s about curating a vibe.

We’ve seen it used for gallery pop-ups, poetry drops, jewelry lines, zines, and brands that exist more in mood than in mass. The site becomes the moodboard. The product is the anchor. It’s a digital space that feels owned—without having to wait until everything feels “finished.”

So if you’ve been sitting on an idea or debating whether to hit publish, now might be the time.

Don’t forget to add Karma to your desktop, or take it on the go using our app. Either way, your online shopping is about to get way better.

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